PhilEco Celebrated its 25th Anniversary
Phil. Ecology Systems, Corp. celebrated its 25th anniversary last February 20, 2023 attended by its officers and employees at the R-II Building in Quezon City. The event was highlighted with the launching of PhilEco’s rebranding, which connotes a fresh new look and energy for the company.
With the rebranding, PhilEco emphasized on the need to keep up with more modern times, reestablish its presence in the waste management industry, and strengthen business goals to may continue, if not surpass, 25 years of excellent service and success.
Moreover, the intention of the rebranding is to revitalize the company for a new generation. Hence, a stronger brand reinforces its identity, forges greater trust with existing and future stakeholders, and allows the company to be duly recognized apart from competition.
A major part of the rebranding was the unveiling of PhilEco’s new logo that offers a refreshed look with bright colors, bold fonts, and modern visuals. It takes a spherical shape to illustrate the Earth that PhilEco commits to safeguard. The new logo also incorporates elements from the old logo such as the colors PhilEco has been known for—green, blue, and yellow.
Green—the color of nature—symbolizes PhilEco's environmental contribution through waste management; Blue—the color of water—represents the company's depth and loyalty towards its environmental advocacies; and Yellow—the color of prosperity—manifests hope for more success in decades to come.
Beyond the graphic elements, PhilEco's rebranding upholds the company's core values of integrity, leadership, excellence, ownership, and consistency. More importantly, it is aligned with their Vision and Mission to become the premium solution to sustainable waste management in the ASEAN region.
Present during the company's 25th anniversary celebration was PhilEco Chairman, Dr. Reghis M. Romero II, who praised the company's new brand and modern look. He said he is hopeful that this will stimulate strategies that adopt innovative technologies for current and upcoming solid waste management projects. Dr. Romero also expressed gratitude towards PhilEco's employees who have been part of the company's 25-year success.
PhilEco President and COO, Engr. Jouie V. Lee Oliver, said he hopes to maintain a good working relationship with employees and aspires for the company to soar higher with its work in the industry.
The event was also graced by PhilEco’s Vice Chairman, Engr. Edmond Q. Sese and other executives from the RMR Capital, Inc.’s conglomerate namely Mr. Salvador R. Cortez, Jr. (RMR Capital-President & CEO), Engr. Gerardo P. Catindoy (RII Builders-President), Mr. Roldan T. Manalili (RLand-President), and Atty. Katherine Modesto (HCPTI-President).
